Built from real conversations with cafés and venue operators.
We're talking to local hospitality operators in Terrigal and Newcastle. Here's what we keep hearing — and how it shapes Perkly.
Coffee quality first
Customers return because of coffee quality, service, familiarity and personal connection — not because of an app.
Regulars live in memory
Many venues identify regulars by face and name, not structured data. That makes targeted re-engagement nearly impossible.
Paper still works
Paper loyalty cards still work — especially with older customers — but they don't help venues re-engage anyone who's gone quiet.
Margin matters
Owners are cautious about basic free-coffee rewards because they hurt margin without driving incremental behaviour.
Upsell > discount
The stronger opportunity is upselling, quiet-period activation and profitable repeat visits.
Pick the right early adopters
Not every café is an early adopter. The best first customers are growth-minded venues with quiet periods or upsell opportunities.
Perkly is not trying to replace the café relationship. It helps venues scale it.